Reddy Kilowatt is 100 years old

Lyall Burgess
3 hours ago
2 min read

Reddy Kilowatt was created in 1926 by Ashton B. Collins Sr., an electrical engineer who wanted a friendly mascot to promote electricity use. At that time, electricity was still a new and sometimes intimidating technology for many households. Collins designed Reddy as a stick figure made of lightning bolts, with a light bulb nose and electrical outlets for ears. This character made electricity approachable and fun.

Reddy first appeared in an advertisement in the Birmingham News on March 14, 1926. Utilities quickly adopted Reddy Kilowatt as a symbol of their services. He appeared in advertisements, brochures, and educational materials, helping customers understand the benefits of electric power. His energetic pose and cheerful smile conveyed the promise of a brighter, more convenient future.

Reddy Kilowatt’s Role in Electrification

The 20th century saw rapid electrification across the United States and beyond. Reddy Kilowatt became a familiar face during this transformation, representing the electric companies that brought power to rural areas and expanding cities. His image helped build trust and enthusiasm for new electrical appliances and technologies.

For example, during the 1930s and 1940s, Reddy Kilowatt appeared in campaigns encouraging people to switch from coal and gas to electric heating and cooking. These efforts contributed to a shift in household energy use, improving safety and efficiency. Reddy also promoted the use of electric lighting, which replaced candles and gas lamps, making homes brighter and safer.

https://www.youtube.com/watch?v=nLcAzYCueAY

A Symbol That Adapted Over Time

Over the decades, Reddy Kilowatt evolved to reflect changes in technology and culture. His design was updated to look more modern, and he appeared in various media formats, including television commercials and comic strips. Despite these changes, his core message remained the same: electricity is a helpful, reliable force that improves daily life.

In the 1950s and 1960s, Reddy Kilowatt helped promote new electrical innovations like air conditioning, televisions, and electric refrigerators. These appliances transformed how people lived and worked, and Reddy was there to highlight their benefits. His presence reassured consumers that electricity was safe and essential.

That said he was also used in many campaigns as to the dangers of electricity, who remembers this scary poster?!

Remember Kids, Electricity Will Kill You!

Renewable Reddy?

Maybe there's a future for Reddy Kilowatt with the increase in renewable power to make a comeback and help promote clean power. He could be seen exiting solar panels or wind turbines...!

The trademark for Reddy Kilowatt is currently owned by Xcel Energy and a quick search on Ebay will bring up some collectible items such as books, badges, stickers, signs and posters.